Arriving home from work today I had a little box waiting for me by the doorstep. From it emerged a paper beaky, reminiscent of the ones we used to make in school back in the day.
Turns out it was part of campaign material for Terminate the Rate, which launched today. Basically, what’s happening is that BT, 3, moneysupermarket.com, NUS, FSB, GMB and Carers UK announced their stand against high mobile termination rates (those pesky additional charges made every time you call a mobile cross-network or from a landline), and launched a campaign to get them lowered to a more reasonable level.
If you want to know more, keep an eye on the Terminate the Rate blog. Oh and if you want to make your own little beaky, you can print out the template from here.
Romi Parmar says
This campaign is being driven by an incredible amount of misinformation… Get the facts…
http://blog.the3gdatingagency.com/2009/07/16/terminate-the-rate-campaign-attempts-to-derail-mobile-operator-business-models/