I’ve been thinking about things like branding and online identity a lot lately. Or rather, they have been issues that have come up over and over again in various conversations in different contexts, with people such as Jonas and Cathie to name but a few. And for a while I was struggling over how I should brand myself/my business in order for all the different messages to be clear and not get muddled up by all the noise.
The thing is, I am interested in a lot of things. I am what could be called an enthusiast in a lot of different fields, and often those areas don’t necessarily relate to each other. So what do you do if you don’t want to alienate anyone? Is it possible to relate to everyone? While this really wasn’t such an issue before, it was something I had to get my head around when setting up my wedding photography business. It was quite clear that the business needed to be a separate entity from everything else – it makes no sense for a bride to be reading about gadgets or trips to the hairdressers. But then again, I had quite a widely spread online identity as mnoo (from dA to pretty much every other service there is), and mnoo.com was pretty established at that point in terms of showcasing my personal photography, so it would have been a waste not to use that presence to drive traffic, and more importantly, to allow for a more in-depth picture of me. And why is that important? Well, because in any business, which is built around you and your skill, and where you deal with the end customer directly, you are effectively selling yourself. You want to attract clients who can relate to you and your personality, and your clients need to feel like they ‘know you’, and thus, can trust you.
There are people out there who are very suspicious of laying it all out online. I think, in this day and age, there is really no place to hide. If you want to make the most of your opportunities, you just have to be out there. As transparently as possible. And wouldn’t you want to be the one in charge of how your identity is perceived in any case?
Right, did I have a point in my head somewhere when I started. I guess what I was thinking about today, was how my wedding customers reading my Twitter might get confused about what I get up to. And how those people coming to this blog for pretty pictures of flowers might get bored by the gadgetry things, and the gadgetry people by the wardrobe silliness. But the thing is, this blog, and especially Twitter, is just purely all the things I am about. And it’s not thought-out or aimed at any specific reader, it’s just about me putting it out there – regardless of whether it’s ‘of value’ to anyone. I am interested in a variety of things and get excited over different non-related events. And I couldn’t for the life of me edit myself down to just one clearly branded – soberly positioned – identity, with one specific interest. It’s all me, and if that’s confusing to some, then so be it.
This is me: photographer, wife, magazine designer, Finn, internet addict, cinema lover, gig goer, technology enthusiast, fashion fun (for everyone) advocate, gadget twiddler, social networking fiend, traveller, lover of words…. who loves colours, pretty things, reading books in one go, weddings, open mindedness, meeting new people and chocolate.